I ngā tau kua taha ake nei, kua kite te mākete whakapaipai o te Ao Pāpori o Amerika i ngā panonitanga nui. Nā te pikinga ake o te whakawhirinaki ki ngā papaaho pāpāho pāpori me te pikinga ake o ngā kaiwhaiwhai ataahua e huri haere ana i ngā auahatanga hou.
E ai ki ngā rangahau a Mordor Intelligence, he mea nui te wāhi i roto i ngā hokohoko whakapaipai o te motu whānui o te ao, ā, e toru ngā wā ka nui ake te whakapaunga a ngā kaihoko i ngā tāone nui ki ngā hua tiaki makawe me te tiaki kiri i ērā i ngā tāone tuawhenua. Heoi anō, i whakaatuhia anō hoki e ngā raraunga kua tino pāngia ngā hoko e te tipu haere o te awe o ngā pāpāho i ngā tāone tuawhenua, inā koa i roto i te rāngai tiaki makawe.
Mō te tiaki kiri, kei te piki haere tonu te tokomaha o ngā kaumātua me te mōhiotanga o ngā kaihoko ki te whakatipu i ngā hua ārai-pakeketanga. I taua wā tonu, kei te piki haere tonu te rongonui o ngā au hou pēnei i te 'kirinimalism' me ngā whakapaipai ranu, i te mea e rapu ana ngā kaihoko Āhia i tētahi wheako whakapaipai māmā. I te mea kei te piki haere ngā hoko hua i roto i te tiaki makawe me te tiaki rā, kei te piki haere ngā āhuatanga taiao me te pāmahana e piki haere ana i ēnei wāhi, ā, kei te tere te whakaoho i te hiahia ki ngā kai me ngā hanganga matatika.
I te 7-9 o Noema 2023, ka wetewetehia ngā kaupapa nui, ngā auahatanga me ngā wero nui puta noa i te tiaki kiri, te tiaki makawe, te tiaki rā, me te ataahua tauwhiro, ka hoki mai a in-cosmetics Asia i tētahi kaupapa whānui mā ngā waitohu kia anga whakamua ai rātou.
He heke mai pumau
I roto i ngā tau kua taha ake nei, kua puta he panoni nui ki ngā hua me ngā mahi tauwhiro nā te tipu haere o te mōhiotanga o ngā kaihoko me te mana hoko i Āhia. E ai ki ngā rangahau a Euromonitor International, 75% o ngā kaiwhakautu rangahau i roto i te ao ataahua me te tiaki whaiaro i whakamahere ki te whakawhanake i ngā hua me ngā kereme vegan, vegetarian me ngā hua tipu i te tau 2022.
Heoi, ehara i te mea ko ngā hua me ngā ratonga hou anake te mea e hangaia ana e te hiahia mō ngā mea whakapaipai matatika, engari ko te huarahi hoki e mahi ai, e kōrero ai hoki ngā waitohu ki ā rātou kiritaki. Kua tūtohu a Euromonitor kia arotahi ngā waitohu whakapaipai ki te mātauranga kaihoko me te māramatanga kia pai ai te kōrero ki ngā kiritaki me te whakatenatena i te pono ki te waitohu.
He mātauranga tiaki kiri
Ko te uara o te mākete tiaki kiri o te rohe o te Ao, arā, ko te USD$76.82 piriona i te tau 2021, e matapaetia ana ka kitea he tipu nui i roto i ngā tau e rima e whai ake nei. Nā te pikinga ake o ngā mate tiaki kiri me te mōhiotanga ataahua i waenga i ngā kaihoko Āhia tētahi wāhanga o tēnei. Heoi, kei reira ētahi wero me wikitoria kia mau tonu ai tēnei huarahi. Kei roto i ēnei ko te piri ki ngā ture a te kāwanatanga, te hiahia o ngā kaihoko mō ngā takai pumau, me ngā hua me ngā hanganga matatika, kore-whakaeke kino.
Ka whakaatuhia e te kaupapa mātauranga o tēnei tau i in-cosmetics Asia ētahi o ngā whanaketanga matua o te mākete tiaki kiri o te rohe o APAC, me te huarahi e aro atu ai ngā waitohu ki ngā wero nui o te ahumahi. E whakahaerehia ana e Asia Cosme Lab, ā, e tū ana i te Marketing Trends and Regulations Theatre, ka ruku hohonu te wānanga mō te Skintone Management ki te whanaketanga o te mākete, e tautokona ana te whakaurunga, me te whakatairanga anō hoki i te tae kiri me te kiri tino pai.
Auahatanga i roto i te Tiaki Rā
I te tau 2023, i eke te moni whiwhi i te mākete tiaki rā o te APAC ki te USD$3.9 piriona, me ngā matapae ka tipu te mākete mā te 5.9% CAGR i roto i ngā tau e rima e whai ake nei. Inaa, me ngā āhuatanga taiao me te pāpori e akiaki ana i tēnei pikinga, ko te rohe inaianei te kaiārahi o te ao.
I kī a Sarah Gibson, te Kaiwhakahaere Takahanga mō ngā mahi whakapaipai o Āhia: "Ko Āhia Moana-nui-a-Kiwa te mākete ataahua nama tuatahi o te ao, ā, nā reira, kei te arotahi ngā kanohi o te ao ki te rohe me te auahatanga e puta mai ana i reira. Ka whakamāramahia e te Kaupapa Mātauranga mō ngā mahi whakapaipai o Āhia tēnei mākete e tere whanake ana, me te arotahi ki ngā au, ngā wero me ngā whanaketanga matua."
"Mā te whakakotahitanga o ngā wānanga hangarau, ngā whakaaturanga hua me ngā kai, me ngā wānanga auaha hokohoko, ka whakaatuhia e te kaupapa mātauranga whakapaipai-ā-Ahia ngā auahatanga nui rawa atu o te ataahua pumau me te matatika o ēnei rā. I te mea kua eke te rēhitatanga manuhiri i mua i te whakaaturanga ki te taumata teitei, kua whakapumautia te tono mō te māramatanga me te mātauranga pai ake i roto i te umanga - koinei te mea e whakaratohia ana e te whakapaipai-ā-Ahia."
Wā tuku: Oketopa-25-2023