ME PĒHEA TE WHAKAHOU AKE O TE AHUMANGA ATAAHUA

I te mea kua roa te ao e tatari ana kia mutu, kua tata maroke ngā hokohoko tiriti me ngā hokohoko haereere. I te wa i piki haere ai te hokohoko ipurangi, i puhoi haere te mahi M&A, ā, i ora ake i te mea ka tipu haere te wairua me te kōrero mō te whakaoranga i ngā hauwhā whakamutunga. Ko ngā kamupene i whakawhirinaki ki ngā mahere tawhito e rima tau te roa, i haehae i ngā pukapuka ture, ā, i tautuhi anō i ō rātou kaiārahi, me ā rātou rautaki, kia urutau ki tētahi ōhanga tere ake, ā, kāore i te matapaetia, i te mea i ngaro te taonga tuku iho, ā, i ngaro i ngā kamupene initia tētahi mahi. Ko te hauora, te akuaku, te mamati me te oranga tinana te angitu o te mate urutā i te mea kua moe ngā kaihoko ki ngā tikanga hou e mau tonu ana, i te mea ko ngā mākete tino papai me ngā mākete papatipu i pēhi i te waenganui o te umanga i te tīmatanga o te whakaoranga o te GVC āhua-K.

Nā te matenga o George Floyd i whakaoho te whakaekenga me te whakaara anō i te kaupapa Black Lives Matter, tētahi atu huringa nui i puta mai i te tau 2020, i whakaoho i te tirohanga whakamuri puta noa i te umanga me te tirotiro i te mooni uaua, ā, i hanga hoki i tētahi huringa hou, kāore i kitea i mua mō te ao ataahua. Kāore e whakaaetia ngā whakaaro pai me ngā kereme koretake hei moni mō te huringa pono – ko te huringa, kia mōhio koe, ehara i te mea ngāwari mō ngā kamupene whai taonga tuku iho kua rukuhia ki ngā kaupapa mā. Engari he huringa e tipu haere tonu ana ngā waewae, he iti noa iho.

Nā, he aha te mea e whai ake nei? He aha ngā mea ka whai ake i te ru nui o te ao i pā mai ki a tātou i tēnei tau? Ahakoa i hoatu e te tau 2020 he whai wāhitanga ki te ao ki te pēhi i te pātene tautuhi, me pēhea tātou hei umanga e ako ai, e whakarerekē ai i tā tātou tuku, ā, hei whakamārama anō i te Perehitini i whiriwhiria o Amerika, a Joe Biden, kia pai ake ai te hanga anō?

Tuatahi, i te kaha haere o te ōhanga, he mea nui kia kaua e ngaro ngā whakaakoranga o te tau 2020. Me whai kawenga ngā kamupene kia kaua te kukume o te pūnaha pūtea e kaha ki te hinga i te hiahia tūturu me te hiahia nui mō te tipu pakihi matatika, pono me te pumau, te tipu kāore e pā kino ki te taiao, kāore e wareware ki ngā iwi tokoiti, ā, e āhei ai te whakataetae tika me te honore mō te katoa. Me whakarite tātou kia waiho te BLM hei kaupapa, kaua hei wā poto noa iho, ko ngā rautaki kanorau, ko ngā whakatūnga me ngā whakarerekētanga kaiārahi ehara i te mahi kōrero noa iho i ngā wā o te pakanga, ā, kia mau tonu te hanga a te CSR, te mahi huringa āhuarangi me te tipu haere o ngā herenga ki te ōhanga porowhita i te ao pakihi e mahi ana tātou.
Kua tukuna mai ki a tātou, hei umanga, hei hapori hoki, tētahi matā koura, arā, ko te tau 2020. He whai wāhitanga mō te huringa, hei tango i te mākete kua kī tonu i ngā tāngata me ngā hua, me te awhi i te herekoretanga me te rangatiratanga e tukuna ana hei wawahi i ngā tikanga tawhito me te whakatū i ngā whanonga hou. Kāore anō kia kitea he whai wāhitanga mārama pēnei mō te huringa whakamua. Ahakoa he hurihanga mekameka tuku hei whakaputa i te oranga tonutanga, he huarahi pakihi kua hurihia hei whakakore i ngā taonga kua mate, hei haumi ki ngā toa COVID-19 pēnei i te hauora, te oranga me te mamati, he tātaritanga whaiaro pono me te mahi i roto i te whai wāhi, ahakoa te nui, te iti rānei o te kamupene, ki te whakatairanga i tētahi umanga kanorau ake.

E mōhio ana tātou, he ao pakari te ao ataahua, ā, ko tōna hokinga mai he mea hei mātakitaki mā tātou i te tau 2021. Ko te tumanako, i te taha o taua whakaoranga, ka hangaia he umanga hou, kaha ake, me te whakaute ake – nā te mea kāore te ataahua e haere ki hea, ā, he hunga whakarongo puku tonu tā tātou. Nō reira, he kawenga ki ā tātou kaihoko ki te whakamārama me pēhea te pai o te hononga o te pakihi matatika, pumau me te pono ki te wikitoria pūtea.