1. Te Kaihoko Ataahua Hou: Whakamanahia, Matatika me te Whakamātautau
Kei te huri haere te ao ataahua i te mea ka piki haere te tirohanga a ngā kaihoko ki te tiaki whaiaro mā te tirohanga o te whakapuakitanga o rātou anō me te kawenga pāpori. Kāore e makona ana ki ngā kereme papaku, e hiahia ana ngā kaihoko o ēnei rā.te pono, te whakaurunga me te māramatanga nuimai i ngā waitohu.
A. Ko te Ataahua Tuakiri-Tuatahi te Mea Matua
Nā te aranga ake o te "whakaoho ataahua" kua huri te hanga-kanohi me te tiaki-kiri hei taputapu kaha mō te tuakiri whaiaro. Inaianei, ka arotakehia e ngā kaihoko Gen Z ngā waitohu i runga i tā rātou whakapau kaha ki te kanorau me ngā kaupapa pāpori. Ka whakatakotohia e ngā kaiārahi mākete pēnei i a Fenty Beauty he paerewa hou me ā rātouNgā awhe turanga atarangi 40, i te mea ko ngā waitohu motuhake pēnei i a Fluide e wero ana i ngā tikanga ira tangata me ngā raina whakapaipai unisex. I Āhia, he rerekē te whakaaturanga o tēnei – ko te kaupapa "Beauty Innovations for a Better World" a te waitohu Hapanihi a Shiseido e whakawhanake ana i ngā hua mō ngā taupori kaumātua, ko te Perfect Diary o Haina e mahi tahi ana me ngā kaitoi o te rohe mō ngā kohinga putanga iti e whakanui ana i te taonga tuku iho o te rohe.
B. Te Huringa Kiri-mārō
Kua whanake te kaupapa "kore-meika" o te mate urutā hei huarahi matatau ki te ataahua iti. Kei te awhi ngā kaihokohua maha-mahie whakaputa ana i ngā hua tino pai me ngā mahi iti noa iho. Ko te Super Serum Skin Tint tino pai a Ilia Beauty (me te SPF 40 me ngā painga tiaki kiri) i kite i te tipu 300% i te tau 2023, e whakaatu ana e hiahia ana ngā kaihoko ki te whai huatanga me te kore e taupatupatu. Ka whakakahangia tēnei ia e ngā pāpāho pāpori mā roto i ngā mahi rongonui pēnei i te "paheketanga kiri" (ngā pō whakawhiti o te tango kiri, te whakaora me te whakamakuku) i kohia e neke atu i te 2 piriona tirohanga TikTok i te tau kua hipa. Ko ngā waitohu whakaaro whakamua pēnei i a Paula's Choice e tuku ana inaianeingā kaihanga kaupapa whakaritee whakangawari ana i ēnei tikanga uaua.
2. Te Tūtakitanga o te Pūtaiao me te Kōrero Pakiwaitara: Te Huringa Whakapono
I te mea ka mōhio haere ngā kaihoko ki ngā kai, me tautoko ngā waitohu i ngā kereme mengā taunakitanga pūtaiao kāore e taea te whakahēi te wā e whakawātea ana i ngā hangarau uaua.
A. Ka noho ko te Taunakitanga Hauora hei Tūranga Tēpu
E 70% o ngā kaihoko tiaki kiri e tirotiro ana i ngā tapanga hua mō ngā raraunga haumanu. I whakapiki ake a La Roche-Posay i te pae me tā rātou hinu ārai rā UVMune 400, kei roto ko ngā whakaahua moroiti e whakaatu ana i te hanga a tā rātou tātari patent i tētahi "whakamarumaru rā" i te taumata pūtau. I whakararuraru te Ordinary i te mākete mā te whakaatu i ā rātoungā ōrau kukū tikame ngā utu hanga – he nekehanga i whakapiki ake i te whakawhirinaki o ngā kiritaki mā te 42% e ai ki tā rātou kamupene matua. Kei te tupu haere ngā hononga mahi tahi a ngā tākuta kiri, me ngā waitohu pēnei i a CeraVe e whakaatu ana i ngā tohunga hauora i roto i te 60% o ā rātou ihirangi hokohoko.
B. Ka Whakahou te Hangarau Koiora i te Whai Huatanga
Ko te hononga o te ataahua me te hangarau koiora kei te whakaputa i ngā auahatanga hou:
lTe Whakapūtanga TikaKa whakamahia e ngā kamupene pēnei i a Biomica te whakapūtanga moroiti hei waihanga i ngā momo whakakapi pumau mō ngā matū tuku iho.
lPūtaiao moroitiKo ngā hanganga pre/probiotic a Gallinée e aro ana ki te taurite o te rauropi o te kiri, me ngā rangahau haumanu e whakaatu ana i te 89% te whakapainga o te whero
lRangahau mō te Roa o te OraKua whakaaturia i roto i ngā rangahau arotake-ā-hoa te peptide OS-01 a OneSkin hei whakaiti i ngā tohu pakeketanga koiora i roto i ngā pūtau kiri.
3. Te Oranga Tonu: Mai i te "Pai ki te Whai" ki te Kore e Taea te Whiriwhiri
Kua whanake te māramatanga taiao mai i te mea rerekē i te hokohoko ki tete tumanako taketake, e akiaki ana i ngā waitohu ki te whakaaro anō i ngā āhuatanga katoa o ā rātou mahi.
A. Te Ōhanga Ataahua Porowhita
Kei te whakatakoto ngā paionia pēnei i a Kao i ngā paerewa hou me tā rātou raina MyKirei, e whakaatu ana80% te iti iho o te kirihoumā roto i ngā pūnaha whakakī hou. Nā te kaupapa takai tahanga a Lush i ārai i te neke atu i te 6 miriona pounamu kirihou kia kaua e uru ki ngā whenua ururua i ia tau. Kua neke atu te hangarua i tua atu i ngā mahi tinihanga – ngā puna inaianei a UpCircle Beauty15,000 tāne o ngā whenua kawhe kua whakamahia anōtiaia tau mai i ngā wharekai o Rānana mō ā rātou horoi me ā rātou kopare kanohi.
B. Ngā Hanganga Whakarerekētanga Āhuarangi
I te mea kua noho noa te āhuarangi kino hei mea noa, me mahi ngā hua i roto i ngā taiao rerekē:
lTiaki Kiri Ārai KorahaKa whakamahia e Peterson's Lab ngā tipu taketake o Ahitereiria hei hanga i ngā whakamakuku hei tiaki i ngā āhuatanga o te Koraha o Gobi
lNgā Tātai Ātete-MakukuKei roto i te raina hou a AmorePacific mō ngā āhuarangi pārūrū ngā pūmua i ahu mai i te harore e urutau ana ki ngā taumata makuku.
lNgā Pānga Rā Haumaru-MoanaKo ngā momo wai haumaru-ā-toho a Stream2Sea kei te whakahaere i te 35% o te mākete o Hawai'i.
4. Te Hanga Anō a te Hangarau i te Ahumahi
Kei te waihanga te auahatanga matihikongā wheako tino whaiaro, rumakie hono ana i te ataahua ipurangi me te ataahua tuimotu.
A. Ka Whaiaro te AI
Ka tātarihia e te karetao kōrerorero a Olly Nutrition ngā tikanga kai hei taunaki i ngā tāpiringa ataahua whaiaro, ā, ka tukatukahia e te pūnaha a Proven Skincare50,000+ ngā tohu raraungahei waihanga i ngā mahi ritenga. Ka taea e te hangarau Color IQ a Sephora, kei tōna whakatupuranga tuatoru inaianei, te whakataurite i ngā atarangi turanga ki98% te tikamā roto i ngā kāmera waea atamai.
B. Ka Hangaia e te Poraka Poraka te Whakawhirinakitanga
Mā te kaupapa "Seed to Bottle" a Aveda ka taea e ngā kaihoko te whai i te haerenga o ia kai, mai i ngā kai hauhake pata shea o Ghana ki ngā whata toa. Nā tēnei taumata mārama kua piki ake ā rātoungā kaute pono o ngā kiritaki mā te 28%.
C. Te Kaute Ataahua Metaverse
Nā te hangarau whakamātautau VR a Meta, kua whakamahia kētia e te 45% o ngā kaihokohoko ataahua nui, kua heke te hokinga mai o ngā hua mā te 25%. E 5 miriona ngā kōrerorero a ngā kiritaki ia marama e whakahaerehia ana e te kaiawhina mariko "Beauty Genius" a L'Oréal.
Te Huarahi kei mua:
Ko te kaihoko ataahua o te tau 2025 hekaiwhakamātautau mohio- he rite tonu te tūponotanga ka aro nui rātou ki te rangahau peptide, pērā i te whai wāhi atu ki te kaupapa oranga tonutanga a te waitohu. Me mātau ngā waitohu toa ki teauahatanga toru-ahu:
lTe Hōhonutanga Pūtaiao- Ngā kereme tautoko me ngā rangahau arotake-ā-hoa
lTe Matatini Hangarau- Waihangahia he wheako matihiko/tinana maeneene
lKaupapa Tuturu- Whakauruhia te pumau me te whakauru ki ngā taumata katoa
Nō ngā waitohu o āpōpō te ao, arā, he kaipūtaiao, he kaikōrero pakiwaitara, he kaiwhakahau – katoa i te wā kotahi.
Wā tuku: Mei-08-2025